Reporting Health News • Showcasing Brands • Highlighting Innovators for Conscious Choices

White handbag on concrete surface with green sunglasses and a yellow Mary & Jane herbal supplement pack partially visible inside.

Our values

Foundational Principle: Modern illnesses are linked to environmental factors, including food and products. We believe knowledge is key for better decision making.

Core Focus: A multi-platform lifestyle publication for the Clean, Healthy, and Sustainable living movement.

Goal: To be a trusted source of information on health news and innovators, as well as spotlighting ethical, non- toxic and environmentally conscious brands in beauty, wellness, and fashion.

Core Mission: To explore the science behind products, revealing effective and healthier alternatives.

Content: Features in-depth interviews, founders cover stories, product reviews, and thought-provoking articles.

Platform Approach: Operates across digital, print (including collector's item edition), and social media.

Explore our content

Greek vs Whole mile Yogurt. Containers of various brands of whole milk plain Greek yogurt on a purple background.
Models wearing avant-garde fashion with organic elements, like grass and greenery, incorporated into clothing and footwear.

Fashion & Beauty

FDA bans Red dye. Collage of various candy and snack packages, including Skittles, Froot Loops, Peeps, and others, with a large red "BANNED" stamp across them.