Dyson Grows Its Own Beauty: From Farm to Hair with the Omega Collection
In a move that bridges tech, agriculture, and beauty, Dyson is taking root—in more ways than one. With the launch of the Dyson Omega™ Nourishing Collection, the company is not just formulating haircare — it's growing part of the ingredients itself, ensuring purity and traceability from seed to strand.
Dyson Farming: Ingredient Innovation Begins in Soil
Dyson farms, particularly in Lincolnshire, England, span tens of thousands of acres under precision agriculture. Among their crops now is sunflower seed, grown specifically to be harvested for ingredient use.
This is not symbolic — Dyson uses sunflower oil from its own farms as a key component in its new Oli7™ blend. The sunflower oil supplies naturally rich omega-6 and omega-9 fatty acids, which help deeply moisturize hair, smooth the cuticle, and reduce frizz.
By sourcing this way, Dyson can optimize seed varieties (they trialed over 60 sunflower variants) and control soil health, nutrients, and sustainability practices to ensure the highest quality oil.
In doing so, Dyson bridges two worlds — the machinery and engineering of its legacy, and the organic, living systems of agriculture. This move allows them to not just buy raw materials, but grow them with intention.
Inside the Dyson Omega™ Nourishing Collection
The Omega line currently includes two hero products: Hydrating Hair Oil and Leave-In Conditioning Spray.
Dyson Oli7™ Blend
At the heart is the Oli7 blend — a proprietary mix of seven plant-based oils: sunflower (Dyson-grown), olive, abyssinian, corn, avocado, sesame, and macadamia. This blend is crafted to nourish deeply, reduce friction in combing, tame frizz, and boost shine without silicones.
Hydrating Hair Oil
This lightweight, silicone-free formula claims to deliver up to 261% increased shine, 94% stronger hair, heat protection up to 450 °F, and improved moisture with minimal residue. Dyson It can be used on damp or dry hair to smooth and seal. Dyson
Leave-In Conditioning Spray
A multitasking 8-in-1 spray that delivers detangling, UV + heat protection, reduced breakage (up to 73 %), plus humidity resistance. It starts as a gel-cream in the bottle, transforms into a fine mist when sprayed — delivering nourishment without weight.
One smart feature: the conditioning spray is refillable, reducing waste by 84% over buying a new full pack. Dyson
Why This Matters (in Clèco’s Lens)
Transparency by design — Dyson isn’t just marketing “farm-to-beauty” — the farms are a functional part of the formula pipeline.
Ingredient integrity — Growing the sunflower seed itself gives control over chemistry, purity, and soil health.
Sustainability in practice — Precision farming, seed trials, and refill models reflect a longer-term ethos, not greenwashing.
Performance meets purity — You’re not sacrificing results for ethics. The formulas are scientifically engineered for strength, shine, frizz control — all while being clean and lightweight.
