Craftsmanship & Design: Old-School Italian Luxury
L.G.R is all about slow luxuryâeach pair is meticulously handcrafted by Italian artisans using traditional techniques. The frames are made from cellulose acetate, a plant-based material thatâs durable yet flexible, meaning these sunglasses wonât warp or crack after a season in the sun. The lenses? Theyâre crafted from tempered mineral glass, offering sharper clarity and superior scratch resistance compared to standard plastic lenses.
Translation: This is an investment built to last.
Sustainability: A Step in the Right Direction
Gen Z and Millennials are redefining luxury, and sustainability is a non-negotiable. While L.G.R isnât a fully circular brand yet, it has taken key steps toward eco-friendly innovation. Recent collaborations, like their work with Space for Giants, introduce vegan and recycled materials into their cases. Other limited editions incorporate bio-based nylon and upcycled components, proving that L.G.R is aware of the growing demand for cleaner, greener fashion.
However, weâd love to see the brand commit to fully recycled acetate frames and a stronger take-back program to close the loop on waste.